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The hustled-bustled tired town
At last is dressed in its night gown.
Night lamps have dotted every street,
The dark is scary, shadows cheat.

Haste to enjoy your bed-time dreams
Not caring what is real, what seems,
Embracing pillows, diving in
That something wonderful, unseen.

You're floating there calmed, unbothered.
With angels of the night you're fathered.
Awaking you will not avoid,
This sleeping tight is gonna void.

The first sun rays are on their way,
Their pavement to bedside they lay.
The future doings daylight guides,
With plans another day provides.















Tricky marketing

James Gwartney's first book kept standing on the bookstores' shelves
and didn't even start selling out, whatever efforts he and his publisher had been taking.

James was disappointed and wished he'd never written his book at all.
The work of his life (as he thought) remained unnoticed, the last money was running out,
so much time seemed wasted. No loyal readers looked forward to meeting him for his autograph and personal
inscription.

However, one day a brillian idea hit him. The writer posted an advertisement
in a couple of local newspapers. It read, 'A young handsome millioner would
like to meet a girl, looking like the female main character of the last book by James Gwartner.'

Surprisingly for everyone this idea worked out. Within the following two days every available copy
of his 'masterpiece' was sold out.

Whether this story is true or invented, in marketing textbooks it is described as a classical
marketing and psychological trick.

__________________________________

Если бы конфеты уменьшали вес,
Я б наверно к лету полность исчез...

If with every candy my weight kept melting on,
Maybe by the summer I'd have been fully gone...









Tricky marketing

James Gwartney's first book kept standing on the bookstores shelves
and didn't start selling out, whatever efforts he and his publisher took.

James was disappointed and wished he'd never written his book at all.
The work of his life (as he thought) didn't sell, the last money was running out,
so much time seemed wasted.

However, one day a brillian idea hit him. The writer posted an advertisement
in a couple of local newspapers. It read, 'A young handsome millioner would
like to meet a girl, looking like the female main character of James Gwartner's book.'

Surprisingly for everyone, within the following two days all the copies were sold out.